Make SEO Easier by Doing These 3 Things
SEO can be a perplexing topic. However, it doesn t have to be. The SEO field is saturated with a vast variety of strategies. Some people rely on some methods, others pursue different ones. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are search engine safe, others are user-unfriendly and considered to be web-spam.
At the end of the day, SEO is not only one quick-win tactic. It is a much larger system of strategies. You can only succeed in SEO with all the right components intact. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Have a Strong On-Page Structure
This is inarguably the most important thing. You can do everything that most of the experts tell you in order to make your site easier to index – use WordPress, have an XML sitemap, submit it in Search Console, and so on – but if your website has no real categorized page structure, you have no chance of ranking optimally. It is better to set it up right the first time than to have to repair it later on.
Whenever you re setting up your website, be proactive. Categorize different keyword-targeted pages, make the URL structure simple, and and make sure every page is themed coherently around a certain keyword. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will mean less time and money spent later if you have to fix something.
In addition, when you hire Triple Agent, it will make their job easier, and their budget will be spent much more effectively, so you expect to see results faster for the same cost.
Make Your Site Fast!
If you re using a certain website builder, did you know it could be making the job harder? That s right. Whether it s failing to follow web design best practices, having a mess of cluttered HTML code in its source, or it takes very long to load, you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
First, run a diagnosis. Use a speed optimization software, e.g. Google PageSpeed Insights, GTMetrix or WebPageTest to see how the website loads. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, the next step is to determine if the website builder you re using is causing the problem. It could be – you just have to check on an empty page.
Have Meaningful, Non-Spammy Content
It is easy to spam content with very high density. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. You want your content to be keyword-rich, and yet still high-quality.
For good article optimization, use a scientific analysis of your competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you value your business time, we recommend hiring a good Triple Agent Digital Media Mississauga SEO.
Hire an SEO Consultant
Now you know how to lay a solid foundation for the search engines. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. Triple Agent Digital Media Mississauga SEO, to expand your authority and web presence.